Here are some tips if you are blogging for the first time for Efficiency Exchange.
1. Think about the content and structure
Your blog should be an easy-to-read online article of around 500 words, following this suggested format:
- Highlight the “why” by describing the context such a new policy, a new venture or a problem to be solved.
- Describe “how” you addressed the issue you faced.
- Don’t forget to include “who” was involved such as staff and students. If you can include a quote from somebody who was involved or benefited from your activity, so much the better.
- Summarise the tips, take-aways and learning from your activity.
- Encourage the reader to discover to more information by linking to a report, case study or your web page.
- For extra brownie points from the editor, you could write a 50 word summary of your blog that we can use on our homepage to describe it.
- Invite feedback from readers to build your network and engage with colleagues.
2. Think about style
Here are some recommendations for blog style:
- Conversational style: Bring your own personality to your writing and talk to your readers as you would in an informal professional conversation.
- Invite comments: Encourage readers to comment and acknowledge their contributions.
- No jargon: Avoid specialist terminology and write for readers who are not specialists in your field.
- Think web and mobile: Provide links not footnotes and keep paragraphs and sentences short. Use bullet points for a short list of steps or tips.
- Be responsible: Express your opinions, but be careful not to say anything that could be interpreted as demeaning or inflammatory.
3. What we need from you
We need a hi-res digital image of you and a short biography of 50 words. You are also invited to send us photos, videos or graphics that could appear in your blog.
4. Terms and conditions
- Authors’ views are their own and are not necessarily endorsed by the Efficiency Exchange or its partners.
- Copyright in content posted on the Efficiency Exchange remains the property of the author or organisation, unless stated to the contrary.
- Blogs are published under a Creative Commons licence with these conditions, unless stated to the contrary:
- Attribution (BY) – requires attribution to the author
- Non-commercial (NC) – restricted to non-commercial purposes
- No Derivatives (ND) – does not allow adaptations of the work.
- The editor will make amendments to improve readability as required.
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To find out more contact Rosie Niven