Guidance for contributors

So, what is a blog?

Blog is short for ’web log’ and they are essentially entries in an online diary which others can comment on. Here are some recommendations for writing them.

  • Conversational style – Bring your own personality to your writing: say what’s on your mind. Talk to your readers the way you would talk to people in professional situations. Avoid overly pedantic or ‘composed language’.
  • Invite comments – Content that is open-ended and invites responses is the best for this kind of writing. Encourage readers to comment and acknowledge their contributions.
  • Consider your audience – Blogs are easily searchable and are in the public domain. Although they are quick to publish, blogs form part of a permanent online record and could be quoted for years to come.
  • Be responsible for what you write – Express your opinions, but be careful not to say anything that could be interpreted as slurs, demeaning or inflammatory. Always get a second pair of eyes for a blog or comment, even if under time pressure.

What we are looking for

  • The format is flexible and 300-500 words is a good length. Short, timely responses to events, provocative think pieces and more considered pieces: all are welcomed.
  • We also welcome the contribution of blogs that can demystify topics for the benefit of colleagues new to the field.
  • A recommend flow would be: lead with the main idea, discuss the topic in its generality, make references to real-world examples. Bullet points can be useful.
  • Provide links to useful content, where appropriate and relevant.
  • Data graphics can help support ideas or arguments. Please provide data when you have them and we will endeavour to produce graphics.

General points

  • Blogs authors’ views are their own and are not necessarily endorsed by the Efficiency Exchange or its partners.
  • Copyright in the blog remains the property of the author or organisation.
  • Blogs are published under a Creative Commons licence with these conditions, unless stated to the contrary:
    • Attribution (BY) – requires attribution to the author
    • Non-commercial (NC) – restricted to non-commercial purposes
    • No Derivatives (ND) – does not allow adaptations of the work.
  • The editor will ensure quality of blogs by correcting errors in typography or layout, and making minor adjustments to headlines and initial sentences in order to optimise their onscreen effectiveness.
  • This website is operated by Universities UK. By continuing to use this website you agree to comply with and be bound by the terms of service and privacy and cookies statement which govern our relationship with you regarding the website.

More information

For more information, contact:
Ian Powling
ian.powling@universitiesuk.ac.uk
Office: 020 7419 5604
Mobile: 07964 365 892
Twitter: @EfficiencyEx
Universities UK, Woburn House, Tavistock Square, London, WC1H 9HQ