Discover and share good practice for smarter working universities

Ather Mirza

Ather Mirza

With: University of Leicester

Role: Director, News Centre

A graduate in English from the University of Leicester, Ather has worked as a journalist and in media management for more than 30 years and is a former winner of a Commonwealth Press Union scholarship to India.

Contact: Ather


Richard III coffin

The king in the car park: managing a story that gripped the world

Universities dream of the blockbusting discovery that will print their name in the history books. In 2013, that day arrived for the University of Leicester when it discovered and identified the body of the mythical Richard III. Ather Mirza reflects on how the spine-tingling discovery was revealed to the world through a sophisticated plan of media engagement.