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Jo Clarkson

Jo Clarkson

With: University of Warwick

Role: Market Research and Insight Manager

Jo is Market Research and Insight Manager at the University of Warwick, establishing and overseeing the Universities insight approach into its markets and stakeholders. She took up her post in August 2014 following several years as Head of Market Intelligence and Strategy at the University of Liverpool.

Passionate about understanding students and placing them at the heart of decision making, Jo is an experienced multi- methods researcher, having worked on projects spanning customer and prospect behaviour, satisfaction, pricing, brand and portfolio evaluation.

Jo started her career in pharmaceutical marketing, before settling in higher education in 2004. She’s an active member of the HE market research forum, and speaks regularly on marketing research and student recruitment insight.

The right tools for the job: harnessing the power of student voice through HearNow

In this blog Jo Clarkson, Market Research and Insight Manager at the University of Warwick, shares how the HearNow project increased students’ feedback while minimising survey fatigue. The project by gathering students’ opinions as ‘snap-shot’ sentiments through technology and Gamification raised the number of active users from 200 to 13,000 with an average of 50% response rate.