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First impressions count, which means welcome communications are among the most important we will send to our students. Based on a recent overhaul at Lancaster University, Luke Davis offers his top tips.
Some 20 universities have joined forces to create a more defined path for graduates interested in a career in higher education with the Ambitious Futures programme. John Lacey, who has had placements at two universities in the north west of England, describes how these experiences have offered him new perspectives on the student journey.
Last week Claire Povah explained how Lancaster University mapped the student journey, in a bid to better understand their needs. Today, Chris Dixon explains how the map informed the development of apps to give students a smoother start to academic life.
Mapping the customer - or in this case the student - journey is not in itself a new or innovative concept, however a small team at Lancaster University, approached the project in an innovative way. The project’s head, Claire Povah, explains its approach.
The dramatic cuts in capital funding in 2011 rocked academics working in scientific research. However as Lancaster University VC Mark Smith reports, this shock to the system has enabled the concept of equipment sharing to gain real ground.