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E-communication is widely used for interacting with potential students to help them make an informed decision about their place of study. To ensure this method is delivering the desired experience, reviews of e-communication should take place to keep messaging fresh and relevant. In this blog Marion Malcolm of the University of Aberdeen discusses their project to review the E-communication to pre-registered students, with clear aims of ensuring the branding and student experience is consistent and that there is clarity in job roles with the overall goal of enhancing efficiency.
Kathy Fowler is committed to motivating as well as supporting members of the AUA during her time as chair. She tells Efficiency Exchange how to build effective research partnerships and that her perfect night at the theatre would last a week.
In an interview with Efficiency Exchange, Professor Sir Ian Diamond reflects on how universities have adapted to become more efficient.
The University of Aberdeen has been using lean methods since 2009 establishing its own business improvement team in 2012. Pat Browne, who heads up the team, explains why finding a good fit, aligned with the institution’s priorities, is crucial to directing resources and making a difference.
The Jisc-HESA Heidi lab project has brought professionals from a range of universities together to create dashboards for the sector’s new Heidi Plus business intelligence service. Anne Buckle, who took a leading role in one project team, highlights some of the benefits of this model of collaboration.